SUSTAINABILITY

WHEN MYSELF AND THE PEOPLE THAT WORK WITH ME ON SIMONA VANTH THINK ABOUT OR TAKE STEPS TOWARDS BEING MORE “SUSTAINABLE” WE ARE NOT JUST THINKING ABOUT USING SUSTAINABLE FABRICS OR MATERIALS OR MANUFACTURING METHODS. WE ARE TRYING TO BUILD A BUSINESS THAT IS SUSTAINABLE BECAUSE IT PRIORITIZES: HIGH-QUALITY AND LOW VOLUMES AND A POSITIVE RELATIONSHIP WITH ITS COMMUNITY, AVOIDING ALL THE STRATEGIES, PARTNERS AND POSITIONING THAT OBLIGE BRANDS TO CONCENTRATE ON VOLUME AND TO USE MARGIN STRUCTURES THAT RESULT IN PRODUCT PRICES THAT ARE ENTIRELY ABSTRACTED FROM THE ACTUAL VALUE OF THE GOODS BEING PURCHASED (AS IS THE CASE WITH MOST HIGH FASHION BRANDS). FOR US BEING SUSTAINABLE MEANS ABOVE ALL HAVING A DIRECT RELATIONSHIP WITH THE CONSUMER WHEREVER POSSIBLE, COMMUNICATING TO THEM THE VALUE OF THE PRODUCT AND THE CARE THAT HAS GONE INTO ITS DESIGN AND MANUFACTURING AND CONTINUING TO STRUCTURE OUR BRAND IN SUCH A WAY THAT BOTH US AND OUR COLLABORATORS MAY MAKE A SUCCESFUL LIVING FROM THE PROJECT WHILST MAINTAINING SUSTAINABLE AND ETHICAL BUSINESS PRACTICES. ALL SIMONA VANTH SHOES ARE MADE IN ITALY IN COLLABORATION WITH A SMALL NETWORK OF SPECIALIST FACTORIES, ARTISANS, FRIENDS AND LIKE-MINDED SUPPLIERS.

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